CO— by U.S. Chamber of Commerce

Washington, DC

Founded in 2019, the objective of CO— is to translate the mission and expertise of the U.S. Chamber of Commerce into an accessible platform that addresses the needs of business owners. We answer the most pressing questions businesses have about running and growing their companies. Our layered content approach features exclusive interviews with disruptive companies, expertly sourced explainers, and how-to articles. CO—’s editorial strategy is laser focused on developing content that meets small business owners where they are.

Digital Transformation: A Guide for Small Business

Category: Website | 13. Business to Business

About Project

The mission of CO— is to transform the wealth of knowledge from the U.S. Chamber of Commerce into an easily accessible platform tailored to the needs of business proprietors. Our aim is to address the most urgent inquiries that businesses engaged in B2B activities have about managing and expanding their enterprises. This is accomplished through a multi-faceted content approach that includes exclusive interviews with pioneering companies, well-researched elucidations, instructional articles, and timely business events.
At the forefront of our digital transformation content are a series of articles and video interviews showcasing insights from key figures in the B2B sector, such as executives from major players like Meta and Shopify, as well as emerging startups and established businesses. Esteemed thought leaders from various industries divulge strategies, tools, and platforms designed to empower small businesses to compete on par with larger counterparts. These insights delve deep into the transformational methods that have yielded tangible returns on investment for major corporations.
Complementing our feature content are detailed explainers and instructional articles that serve as a guide for businesses aiming to adopt digital trends that have been popularized by big corporations. These resources include practical advice on implementing automated personalization, digital marketing tactics, and strategies for monetizing within the metaverse.
In line with our guiding principles of demonstrating rather than merely explaining, we've also introduced an engaging interactive virtual event series named "Start. Run. Grow." This monthly series, hosted by CO— editor in chief Jeanette Mulvey, brings together a diverse panel of B2B experts and small business proprietors. Together, they delve deep into the most pertinent B2B topics of today, spanning from hybrid workplace solutions to competitive pricing strategies tailored to e-commerce businesses. CO— senior features editor Barbara Thau contributes to the series by conducting interviews with leaders from prominent brands like Pacaso, LinkedIn, Bevel, Pura Vida, and many others.