Building a Future-Proof E-Commerce Foundation

About Project

Building a FutureProof E-Commerce Foundation

Geisha Fashion is a leading fashion brand focused on creating timeless, elegant clothing for women who want to feel confident. The brand is known for its refined designs and high quality but was seeking ways to improve its digital presence, both for its end-users and employees. Their goal was to optimize the direct channel to the customer with a focus on simplicity, speed, and efficiency for both orders and content sharing.


As a rapidly growing fashion brand with a strong identity, Geisha Fashion sought a strategic partner to enhance their digital foundation. The aim was to build a future-proof e-commerce platform that supports both the end-user and internal team, while improving visibility, conversion, and brand performance.


The platform needed to reflect the brand's identity, excel in usability, and be scalable and easy for the internal team to manage, with integration capabilities for marketing tools like Klaviyo and Channable.