One of the few independent communication consultancies with global reach, The Hoffman Agency brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. The firm recently celebrated its 30-year anniversary.
Bringing New Life to Data Science via Influencers
Client: Alteryx
Category: Social Media Marketing | 121. Use of Industry Influencer
About Project
Hoffman Agency worked with Alteryx, a leading AI and data platform for enterprise analytics, to build awareness around Alteryx’s educational programs and new product features amongst young data professionals via an influencer program. By identifying and working with “data-fluencers”
who are working data professionals themselves to create and publish short-form, first-person content that told a story reached their target audience of data enthusiasts, achieving high engagement and over 275,000 views.
dotComm Awards Winner
