About Project
With more than 11 million annual visitors, Barefoot Landing is situated on the Intracoastal Waterway and is the most popular shopping dining and entertainment destination in North Myrtle Beach, South Carolina.
The property recently completed its $40+ Million redevelopment featuring re-imagined storefronts that incorporate design elements inspired by great coastal towns along the eastern seaboard and the development of a walkable restaurant district – known as Dockside Village – along the Intracoastal Waterway featuring outstanding culinary offerings, inviting common areas, waterfront dining and attractive architecture.
We created a brand-new website for Barefoot Landing that showcased all of its new and exciting attributes and offerings. The site was designed to be as relaxed and easy to ‘stroll around in’ – just as this unique waterside destination is to do in person.
One key component of this new site design is a custom-designed fully interactive property map that allows visitors to explore the 122 restaurants and merchants with ease and in great detail.
The site’s main search directory features rich visual imagery and entices visitors to find just what they are looking for, using its clean and categorized search functionality.
Credits
Pat Harris / Interactive Creative Director & Web Designer
Dana McDonald / IT Director & Dev Ops Manager
Tracey Geary / Digital Services Director & Videographer
Steve Ellwood / Photographer & Videographer
Emily Trampf / Editor & FX
Andy Lesnik / Director
