Arizona Foundation for Women – Moonlight Masquerade Soirée Social Media Campaign - dotComm Awards

Cronkite Agency

Phoenix, Arizona
At Arizona State University's Cronkite Agency, students serve real clients with public relations, digital marketing, brand content and bilingual engagement work. The Cronkite Agency offers clients a full range of services including strategy development, public relations, digital marketing, integrated communications, audience and market research, internal and external stakeholder engagement, content development, paid and organic social media campaigns, SEO, paid search advertising and analytics.

Arizona Foundation for Women – Moonlight Masquerade Soirée Social Media Campaign

Client: Arizona Foundation for Women
Category: Digital Marketing & Communication Campaigns | 3c. Social Media Campaign
About Project

During the spring 2023 semester, the Cronkite Agency, a student-powered strategic communications and digital marketing firm serving real-world clients, worked with the client, Arizona Foundation for Women, a non-profit organization who advances the status of Arizona's women through research, advocacy and philanthropy. The digital audiences student team created a social media campaign for the client regarding their Moonlight Masquerade Soirée which took place in February 2023. The team set a goal to increase event page users by 50 using both paid ads and organic social posts. As seen in the report, the team received 52 ad-driven users and 21 organic-driven users to the event landing page.

Credits

Student team - Maya Badman, Yamileth Cabrera, Gabriella Herran, Madison Lovin and Aleesha Singh
Professors - John Nicoletti and Abby Zufelt