American Express One AP Digital Ads - dotComm Awards

Sage Communications Framingham, MA

Framingham, MA 01701

American Express One AP Digital Ads

Client: American Express
Category: Digital Marketing & Communication Campaigns | 1c. Digital Advertising Campaign
OneAP_ads_dotCommAwards.pdf
About Project

American Express was looking to boost social awareness and engagement for an automated accounts payable solution. Sage Communications created a series of ads promoting various features of the product, such as payment visibility and accuracy. The creative direction was focused on visually depicting the main benefit highlighted in the copy.

The approach was successful, yielding a 30% increase in Click Through Rate (CTR).