Mission MSA Rebrand Campaign

About Project

Mission MSA's rebranding campaign aimed to revitalize community engagement and enhance our advocacy against Multiple System Atrophy (MSA). A strategic reveal on social media was central to generating excitement and recommitment within the community. We launched a comprehensive social media campaign with several key components:
Video Reveal: Introduced the new visual identity and engaged our audience at a visual and emotional level.
CEO Statement: Provided meaningful context and highlighted our renewed mission through a personal message from our CEO.
Website Announcement: Promoted our redesigned website, focusing on its user-friendly features and enhanced accessibility.
Branded Social Media Templates: Created a suite of branded templates that introduced new logo lockups, visual elements, and our brand identity. These templates were crucial for consistently presenting our new look, promoting our new name, and drawing attention to our programs, initiatives, and educational and support opportunities.
This multifaceted approach not only led to heightened engagement but also garnered a lot of positive feedback from our community. The enthusiastic reception and the consistent use of branded templates across all platforms ensured that each piece of content not only reinforced the new brand identity but also effectively communicated and promoted our core messages and offerings.
Mission MSA's strategic rebranding and the targeted social media campaign have significantly strengthened our online presence and community interactions. By seamlessly integrating our new branding with compelling content, we've reaffirmed our leadership in health advocacy and our commitment to providing valuable support and education to the MSA community.