Hamilton

Indianapolis, IN

Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, proprietary events and conferences, corporate environments, brand activations, and digital solutions – that drive meaningful connections between your brand and your audience.

ZEISS Product Video

Client: ZEISS Industrial Quality Solutions

Category: Digital Video Creation | 409. Other __________ | Anamorphic Billboard Video

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About Project

ZEISS Industrial Quality Solutions, a leading manufacturer of multidimensional metrology solutions, partnered with Hamilton to deliver a standout experience at the highly anticipated 2024 International Manufacturing Technology Show (IMTS). Recognized as the premier global platform for showcasing manufacturing technologies, IMTS is ZEISS’s largest lead-generating event, making it critical for them to leave a powerful and memorable impression on attendees.

The primary goal of this project was to distinguish ZEISS from competitors while effectively showcasing their robust portfolio of products and software offerings. The solution needed to captivate the audience and highlight ZEISS’s innovative capabilities in an engaging and impactful way. To achieve this, ZEISS and Hamilton designed an innovative and immersive exhibit. The overall design was purposefully kept predominantly white to create a clean, modern aesthetic that allowed the ZEISS logo and products to take center stage. Two towering structures were positioned strategically on either side of the exhibit, naturally directing attendees' focus.

The centerpiece of this event experience was the use of anamorphic video walls. This cutting-edge visual technology created the illusion of three-dimensional objects popping off the screen when viewed from a specific point on the show floor. From any other angle, the imagery appeared distorted, sparking intrigue and encouraging attendees to investigate further. This mesmerizing effect was achieved through advanced digital content production techniques involving complex camera work, 3D software rendering, and 2D compositing. The visual illusion became a conversation starter, visually demonstrating ZEISS’s commitment to precision and innovation in both metrology and design.

The collaboration between ZEISS and Hamilton successfully delivered a bold, unforgettable presence at IMTS 2024. The striking exhibit design, paired with the engaging anamorphic video technology, not only showcased ZEISS’s products but also captured the curiosity and attention of manufacturing professionals from around the world. Through this immersive approach, ZEISS effectively reinforced its position as a leader in industrial quality and innovation.