Why Edmonton

About Project

The City of Edmonton wanted to create a vibrant website that told the human-centered stories of Edmonton and its diverse citizens. A main goal of the site was to attract users from outside of Edmonton through versatile storytelling. This project was all about the visuals and user experience—we went bold. The site is a feast for the eyes, blending a dynamic colour palette, playful animations, optional background graphics, and flexible font sizes and layouts that guide users through an interactive storytelling journey. We built this with accessibility at the forefront, meeting WCAG Level AA standards to ensure inclusivity for all. One of the standout features is the custom-built Digital Asset Library (DAL), which allows users to easily access and download a variety of media assets. Built on Gutenberg within WordPress CMS, the site offers exceptional flexibility and a streamlined editing experience.