Strikeout Hunger Campaign

About Project

When the Arizona Diamondbacks and Texas Rangers made it to the 2023 World Series, North Texas Food Bank and St. Mary’s Food Bank decided to launch a campaign to “Strikeout Hunger.” The campaign was a competition to see which local food bank could raise the most money, with a goal to raise $100K overall. The losing food bank’s CEO had to sport the other team’s jersey and flaunt it on social media.
Throughout the World Series, North Texas Food Bank posted videos about the campaign on social media, sent emails during Games 1 and 3, text messages during Games 2 and 4, featured lightboxes on their website and built a dedicated donation form for those who wanted to give.
The highlight of the campaign was the text message response, generating 34% of giving, followed by email at 24% and lightbox at 17%. North Texas Food Bank raised nearly $150,000 in revenue for their cause, beating St. Mary’s Food Bank in the challenge.