Seltzer’s Smokehouse Meats Website Design - AVA Digital Awards

QNY Creative

New York, NY
QNY is an award winning boutique, interdisciplinary design and marketing agency with a team of experts at the intersection of design, digital and performance. We are based in the heart of Manhattan in New York and have had the privilege of defining some of the most visible lifestyle brands in hospitality, consumables and beauty. Our approach is designed to mirror the customer purchasing funnel to inspire the journey from discovery to brand advocate. It takes an interconnected digital system built on the foundation of a strong narrative which is communicated through digital, content and website. It culminates at key points of conversion, enriches the experience and facilitates interaction. We design and build brands for big and emerging brands. The QNY design team creates effective and engaging digital brand experiences through websites and digital campaigns. We offer our clients all the benefits of a digital marketing agency, with creative directors, visualizers, UX designers, developers, project managers and marketing specialists who specialize in their field. Having worked with big and emerging brands in consumer packaged goods and hospitality, our team is uniquely positioned to connect consumers to products and experiences that are right for them through websites that are designed and built to be optimized for search, engagement and conversions. Founded in 2008.

About Project

Seltzer's Smokehouse Meats - Website Design
Client: Seltzer’s Smokehouse Meats
Agency: QNY Creative

Started in 1902, Harvey Seltzer, mastered a unique blend of spices and 100% beef, along with a 3-day natural hardwood smoking process that helped create the world of Lebanon Bologna.
Nestled in the gently rolling hills of Pennsylvania Dutch country, the Seltzer family carefully guards the secret to producing their beloved smoked meats.
Today, Seltzer’s is 4th generation owned, the world’s largest producer of Lebanon Bologna, and one of the premier smokehouses in the country that takes pride in the art of handcrafted smoked meats and produces all of their products the old-fashioned way- in tall, wooden smokehouses over hand-tended fires.
Home to the best Lebanon Bologna in the world, Seltzer’s all-beef smoked meats are carefully crafted with a unique blend of spices, quality beef, and no fillers.

Seltzer’s Smokehouse approached QNY Creative to create a visually appealing and captivating website that reflects the brand’s identity, tradition, and personality.
An online store to (re)present their carefully crafted meats where the consumer gets informed and inspired.

Throughout the website, QNY focused on emphasizing the wide range of products, and their qualities as well as showcasing the Seltzer’s story and core values, while keeping it clean, effective, and easy to navigate for the consumer.

Through the usage of authentic, original imagery, a matching color scheme, and hand-drawn elements, QNY aimed to showcase the brand’s authenticity and tradition.
By merging aesthetics and functionality, QNY successfully launched Seltzer’s Smokehouse Meats website, improving on showcasing the brand’s identity, long long-lasting quality products.


Creative Director: Ezio Burani
Digital Design Director: Daniel King
Chief Marketing Director: James Ferranti
Graphic Designer & 3D modeling: Ilya Volgin
Strategy & Project Management: Marijke Thielen
Web Developer: Edison Jimenez
Client/Marketing: David Frey, Michael Pellito