Scaling Revenue Through a Search-Led SEM Campaign for Singer - AVA Digital Awards

Unify Global

Austin, TX
Unify Global is a digital marketing agency that helps brands achieve meaningful growth by bringing together media, design, data, and development into one integrated approach. We focus on driving new customers and measurable revenue impact. We operate across North America, with offices in Austin, Texas, USA and Toronto, Ontario Canada.

Scaling Revenue Through a Search-Led SEM Campaign for Singer

Client: Singer
Category: Digital Advertising | 27. SEM Campaign
AVA Digital Awards Unify SEM Campaign - SVP.pdf
About Project

SVP Worldwide, parent company of iconic sewing brands including Singer, faced rising CPAs and limited scalability due to underperforming paid media campaigns built on outdated structures and strategies. Unify conducted a full account overhaul, rebuilding Search and Performance Max campaigns with modern bidding strategies, enhanced conversion value signals, and expanded audience targeting using first-party, customer and lookalike data. By maximizing Performance Max signals, improving brand impression share and implementing ongoing data-driven optimization, Unify transformed Singer’s paid media into a scalable growth engine. The results were immediate and sustained: 276% year-over-year revenue growth in the first month, a 33% reduction in CPA YoY, a 45% month-over-month increase in conversion rate, and revenue more than doubling month over month and year over year—while maintaining strong ROAS.