PA Enrollment Services Mobile App

About Project

The Pennsylvania Enrollment Assistance Program (PA EAP) helps people who qualify for Medicaid choose the best health plans and providers for their family.

As the contracted enrollment broker for the Pennsylvania Enrollment Assistance Program (PA EAP), Maximus developed and helped the state launch a mobile app to provide beneficiaries with a one-stop tool for self-service. The mobile app simplifies Medicaid enrollment by allowing eligible residents to compare healthcare plans and find providers.

We developed a clear, easy-to-navigate intuitive mobile app that people can use on their iOS or Android devices to accomplish tasks related to Medicaid enrollment and case management.

We used person-centered design and plain language to make the mobile app easy-to-access, clear, and effective.

Constraints for this project included time, budget, testing constraints, legal and security requirements, and mapping content to the mobile app format so it was clear, readable, and understandable within the requirements of mobile app design.

When developing this mobile app for Pennsylvania, Maximus considered all feedback from previous usability testing, including areas such as user difficulty reading certain sections, tapping on the wrong places, misunderstanding icons, and securing protected health information or personally identifiable information.

The Pennsylvania Medicaid managed care program serves 2.4 million people statewide. PA DHS engaged Maximus to develop a mobile app that makes sure each one of those people has an easy, accessible way to search for and select a health plan and provider and confirm important demographic and plan information.

With the app, consumers can:
• Compare health plans
• Enroll in and change health plan coverage
• Find or change primary care providers (PCP)
• Get directions to nearby providers or hospitals
• Access important information in English or Spanish

For the program, the app increases efficiency and lowers costs. For the people, it offers a modern, easy-to-navigate experience that saves them time and effort on their journey to accessing healthcare.

Since the app’s launch, it has received:
• More than 111,000 downloads
• Ratings of 4.9 and 4.8 in the Apple App Store and Google Play Store
• Positive written reviews from Pennsylvania residents

In the words of one reviewer, “I dreaded changing plans, thinking it would mean a ton of paperwork! But a few clicks and it's done! Great job on the app!”