Nupera - AVA Digital Awards

GCNY Marketing

New York
GCNY Marketing is a Brooklyn-based branding agency specializing in conversion-driven experiences. They merge strategy with creative execution, offering services in brand identity, advertising, digital marketing, and more, across industries like real estate, healthcare, and tech. Known for their edgy approach and tailored solutions, GCNY delivers results that align with their clients' ambitions. Their work is rooted in purpose, ensuring every project resonates both visually and strategically. GCNY partners with brands that want to push boundaries and make a lasting impact.

Nupera

Client: Nupera
Category: Web-Based Production | Website | 112. Medical
About Project

Nupera is dedicated to transforming lives by providing innovative, noninvasive solutions for Peripheral Neuropathy relief. Utilizing advanced pulse wave and ultrasound wave technologies, Nupera’s proprietary two-step treatment focuses on promoting nerve regeneration and repairing damaged neural pathways. This approach is designed to deliver effective, lasting relief, empowering patients to reclaim their quality of life. With a commitment to excellence and personalized care, Nupera continues to set new standards in neuropathy management, offering hope to individuals seeking solutions beyond conventional options.
When Nupera partnered with GCNY Marketing, the strategy was to bridge the gap between cutting-edge technology and approachable care. GCNY positioned Nupera as both innovative and compassionate, emphasizing their groundbreaking pulse and wave therapy while maintaining a warm, patient-centric image. The results were transformative: patient inquiries increased by 39%, appointments rose by 46%, and conference visibility quintupled. These achievements were driven by a cohesive brand identity, clear messaging, and a user-focused digital experience. By positioning Nupera as a trailblazer in nerve health, GCNY successfully helped the company stand out in a crowded market and achieve measurable growth.

Credits

Joseph Blumenfeld - Creative Director
Ricky Blau - Account Executive, Principal
Raquel Sananes - Project Manager
Esther Fried - Project Manager
Emily Choi - UX Designer
Lexi Bonfils - Graphic Designer
Cathy Greenberg - Copywriter
Shima Feldberg - Copywriter
Martin Kay - Developer