HYPOXI ‘We’re Not a Gym Campaign’ - AVA Digital Awards

Ooze Studios

Melbourne, AU

About Project

HYPOXI Australia wanted to acquire a steady stream of quality leads for their 50+ individual studios across the States of NSW, QLD, VIC, SA, and WA to help ensure their continued business growth.

In a crowded market such as the Health and Fitness industry, we understood that our ability to connect with the target audience when it matters most is what will differentiate the business from its competitors.

We did this by getting a deeper understanding of the customers through effective marketing research techniques. These insights were then used to help us identify the right audience segment, channels, and messaging that truly speaks to the customer’s pain points and aspirations.


Lead Designer/s: Jesse Mullins
Design Team: Kim Carbon, Ankrizel Santos, Tristan Omoso