First Horizon Bank

Memphis, TN

First Horizon Corp. is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, mortgage, and title insurance services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

First Horizon Bank Podcast

Category: Digital Marketing | Content Marketing | 32. Podcast

About Project

First Horizon Bank partnered with Mindgruve to help launch the Bucket List-ening Podcast to showcase real clients and how they turned their dreams into a reality. The Bucket List-ening podcast is designed to spread brand awareness and build trust within new and existing markets in First Horizon's portfolio. The main objective is to embody and display First Horizon's commitment to building and nurturing personal relationships with their clients using testimonials and stories.
Channel: Promotion:
Paid Social
Display
Pandora
Spotify
The purpose of the podcast is to drive consideration by delivering inspiration for aspiration and create lead-gen for lower-funnel tactics including:
Engagement tactic for Bucket Listening campaign (listen/subscribe)
Re-target opportunity for LOB content and/or campaigns
Metrics and KPIs
Driving brand awareness and consideration growth within the bank's business verticals.

Credits

First Horizon

Paula Beale
Charles Talley
Carrie Pearson
Julia Darling
Beka Johnson

Mindgruve
Jennifer Gould
Alex Fontaine
Kathy Louie
Clint Walden
Charles Wolford
Rich Parubrub
Kaylee Andrews
Armando Medina
Daryl Daley

Amaze Media Labs
Anika Tse
Daniella Caldera Lozano
Matthew McDonough
Hope Newman