Brassfield Estate Winery Email Campaign - AVA Digital Awards

WineGlass Marketing

Napa, CA
Based in Napa, WineGlass Marketing is the largest full-service direct marketing agency for the wine, beer, and spirits industry. Now in its 10th year, the agency offers domestic and international clients assistance with strategy as well as execution. The diverse Wineglass Marketing team of 24 are hand-picked and cross-trained from wine, ad agency and technology backgrounds to provide a valuable mix of support to clients on digital marketing, wholesale support, and traditional brand advertising. The firm, now in its tenth year, is based in downtown Napa and supports domestic and international wine and spirits clients with both B2B and DTC marketing in digital as well as traditional channels. For the past two consecutive years, Inc. Magazine recognized WineGlass Marketing as the only Napa company listed in the top 250 hyper-growth tier of the "5000 Series California's Top Companies". WineGlass Marketing is also much admired by the community winning the North Bay Bohemian “Best Creative Agency” spot for both 2021 and 2022 as well as being honored as Napa’s “Best Company to Do Business With” in the 2021 North Bay Business Journal. The firm’s creative strength is apparent winning top honors in the 2021 Web Awards for Best Beverage Website and a Webby Honoree for Websites in 2022. In the Internet Advertising Competition, WineGlass Marketing won Best Integrated Ad Campaign in the Beverage Category for 2021 as well as Best Website in the Beverage Category in 2022.

About Project
Brassfield Estate Winery is based in Lake County, CA off the beaten track from the wineries based in Napa Valley. When they came to us their marketing communication was sporadic, visually confusing, and had little sense of brand. After presenting a brand archetype and personality recommendation to them, WGM set about creating a brand style guide and translating that style guide into a consistent brand look and feel across all marketing communications. The email campaign, entered here, reflects this work and the additional best practices in regard to clear and concise calls to action. The result? Higher open and click-thru rates and orders increased by +186%.
Eduardo Lago, Creative Director
Brittany Monk, Account Manager
Marlana Gould, DTC and Tasting Room Manager, Brassfield Estate Winery